How anti-aging complement firms are getting ahead, and the way any company can do the identical, is the main focus of this text.
As you will see, marketing anti-aging supplements takes some remarkable creativity and savvy in developing strategies for persuading older audiences to purchase them.
It starts with a case study.
MEET THE PATIENT
I’ll call him ‘Mr. X’ – just to maintain his story private.
Mr. X was aging fast – way too fast for the variety of years he’d already been on this planet.
He was a former smoker and drinker.
His blood pressure was creeping up.
He had the expansion hormone levels of an 80-year-old – when he was only 42!
Unsurprisingly, he was taking quite a few prescription medications.
He was an old man before his time.
On top of all that, his family health history wasn’t inspiring. His family tree was sprinkled with diabetes, allergies, heart disease, neurological disorders, and senility.
That was three many years ago, when the ‘anti-aging’ movement was starting to choose up steam.
Mr. X was a sensible guy (he still is). He paid attention to recent developments in what might now be called ‘functional medicine’.
His focus was on dietary science – i.e., supplements for rejuvenating his ‘old man’ metabolism.
He did thorough research of published studies. He selected quite a few supplements based on what he found.
His efforts worked.
Fast forward to the current.
Mr. X is currently 72.
By all health measures, he now lives in a younger man’s body.
He enjoys lower than average blood pressure, resting heart rate, fasting blood sugar and insulin levels, cholesterol, triglycerides, and body fat percentage.
His functional strength, lung capability, and cardiac capability are actually all higher than those of a median 40-year-old.
At an age when many in his age group are slowing down, Mr. X is busier than ever. He can snow ski down the steepest slopes, climb to the highest of the mast on his sailboat, and sustain with the 30-year-olds in his bicycling club.
Mr. X is the poster boy for anti-aging supplements.
MUSIC TO MY EARS
Mr. X’s story appeared to be directed right at me. We’re each concerning the same age. We each had so-called ‘age-related’ health issues. We each sought natural ways to decelerate and even reverse our symptoms of rapid aging.
Now, due to his story, we each share higher health due to anti-aging supplements.
Although my health status wasn’t as bad as his, I still benefited from the products he endorsed.
My blood pressure dropped. My fasting blood sugar went down. My body fat percentage decreased. My muscle tone improved. The skin on my cheeks became rosy again.
My personal youth movement keeps recovering.
Most significantly, my prospects for an extended and healthier life are right where I would like them to be.
It’s a fantastic feeling.
OH, WHAT A FEELING!
Mr. X’s story led me to take motion – the appropriate motion – for slowing down my very own aging.
That is what story does.
First off, it’s irresistible reading. As soon as I began reading about his experience, I needed to read all of the option to the tip.
By the point I finished, I’d already made an inventory of the supplements he really useful.
After which I began buying them.
Ultimately, my becoming a customer rested on the persuasive psychology of fine storytelling.
This can be a powerful principle behind persuasion marketing. It stands out as the strongest certainly one of all for anti-aging supplements.
THE 1-2-3 OF PERSUASION STORYTELLING
On reflection, the complement company behind Mr. X’s transformation did three essential things leading me to turn into a customer.
They’re what any company selling anti-aging supplements can do.
1) First, they got my attention with a bait piece I could not live without.
It was offered right on the homepage of their website. The language within the offer convinced me to click on a link resulting in a ‘persuasion’ page – i.e., a page designed to steer me to provide up my name and email address so I could get the report.
This can be a common list-building strategy. What was unusual was its success in breaking down my resistance to giving up my contact information.
2) The report itself was essentially a long-form sales letter concerning the company’s anti-aging supplements. The guts of it was Mr. X’s story.
3) This step was perhaps a very powerful of all: the corporate communicated with me, one-on-one, to determine a human reference to me personally.
They followed up my purchases with messages from an actual person with an actual email address.
Not from someone at [info@companyname.com].
Not from someone at [no-reply@emailprovider.com].
Nope, an actual person with an actual ‘reply-to’ address.
The explanation I say this is maybe a very powerful step of all is due to how I felt about it.
I felt significant. I felt valued.
Psychologists explain how everyone seeks these feelings each day.
The experts are spot on.
Good storytelling got my attention and converted me right into a customer.
Good psychology keeps me coming back.
ASCENDING THE GROWTH CURVE
Rapid growth within the anti-aging supplements market is tantalizing. All by itself, nevertheless, the anticipated CAGR of seven% over the following five years is a moot piece of knowledge.
How an organization capitalizes on that growth is what makes all of the difference for ascending the curve.
That is where good storytelling plays an important role for sales conversions and customer retention.
WHAT ELSE?
Several sorts of written materials drive the anti-aging supplements market.
For starters, marketing copy behind what I’ve described here entails a ‘subscribe’ page, a bait piece, and follow-up emails.
It also rests on finding and curating ideal stories like that of Mr. X. In other words, stories talking on to the target market.
Another item, without which even the perfect marketing copy flops, is an efficient call to motion (CTA). I do not mean merely a ‘Buy Now’ button. I mean copy that drives people to click on that button in the primary place.
(Consider it or not, I’ve seen plenty of promoting copy with no CTA in any respect!)
These are a few of the most persuasive elements behind marketing strategies for anti-aging products.
As well as, persuasive copy for complement marketing should be based on good science.
This implies citing and explaining data from the perfect available studies in terms the lay public understands.
That is is where I are available.
I’m the rare combination of a persuasive author and a research scientist.
I leverage my scientific expertise and my writing skills for nutraceutical marketing.
Would you prefer to explore what I can do for you? Then let’s talk.
