When you are an affiliate marketer, you’re probably aware of Clickbank. Clickbank is a big online marketplace and publisher of downloadable information products. You possibly can buy ebooks and software at the positioning, but most individuals use the positioning to either publish information products or to search out products to advertise as an affiliate. Clickbank offers tools that make it easy for each publishers and affiliates to simply make sales of the products offered there.
Affiliates often search through the Clickbank Marketplace to search out suitable products to advertise and Clickbank provides various statistical measures that show how successful a product could also be within the marketplace. Many affiliates, especially those that are latest to internet marketing, routinely select the products which have the best popularity or “gravity” without realizing that doing so may very well make it harder to make sales.
Gravity is a rating that shows how popular a selected product is amongst other marketers and the way well the product is selling. The formula for determining gravity is proprietary, but the upper the number, the more popular the product. Many latest marketers make the error of selecting high gravity products after they could be higher off selecting a product with a more modest rating.
Although there may be nothing inherently mistaken with selecting a well-liked product to advertise, there are a few potential pitfalls of using high gravity as your selection criterion:
Products with high gravity are likely to be latest and have typically been in the marketplace just for a couple of weeks. Due to that, it will probably be hard to find out if the product is definitely of top of the range. Often it takes a couple of weeks for purchasers who’re dissatisfied with a product to return it for a refund. Everyone could also be buying a product this week, but the identical buyers could also be returning the product for a refund next week.
You’ll face quite a lot of competition if you happen to elect to advertise a well-liked product. The rating itself indicates that the product is being heavily promoted, so meaning you’ll find yourself competing with quite a lot of marketers, each established and latest, in attempting to earn your commissions.
Today’s hot product is tomorrow’s forgotten product. Quite a lot of “hot” Clickbank products have sharp sales spikes after they are latest, only to see sales drop to nothing in a couple of weeks’ time when something higher comes along.
The Clickbank marketplace has tens of hundreds of products on the market. A few of them are latest, but quite a lot of them have been around for a very long time and have a longtime track record of excellent sales over a protracted time frame. When you are latest to marketing, you is likely to be best served by taking a while to search out high-quality quality products which have been around for some time. You likely won’t face the stiff competition that you simply would encounter with more popular products and also you may even be promoting a product that you recognize shall be a gradual seller for you over time.
While there are a lot of useful and potentially profitable products on the market at Clickbank, it sometimes pays to advertise a product that is just not amongst the preferred, as less competition means greater profit. Sometimes less is more.