Surefire suggestions that may enable you get probably the most out of the RE Expo — or any Expo for that matter!
OK, so that you’re finally on the Expo and also you’re able to kick butt and take names – no pun intended. Here’s what you want to know and do to make your exhibit successful.
The classic boy scouts motto still holds true to this very day. Often, you will find that a bit preparation beforehand can mean an enormous difference in your required ends in the long term.
Take a moment to consider the belongings you’re going to wish in an effort to achieve success. This mustn’t be complex. Start by simply asking yourself what you possibly can do in an effort to higher help your customer. By specializing in your customer, you may be higher capable of give you easy solutions to your needs.
Also, take into consideration how many individuals you will need there with you in an effort to accomplish your mission. You possibly can never have an excessive amount of help.
Other things to contemplate will probably be what kind of knowledge to take to your prospects and the way much. Like with help, you possibly can never have an excessive amount of. Oh, and remember to bring loads of pens!
One final thing — come mentally prepared as well. Remember to bring a great and positive attitude with you. The outcomes you get on the Expo may be greatly influenced by your attitude. Remember, identical to Napoleon Hill said, “thoughts are things”. Think success and you will have success.
Sounds easy enough, but you may be surprised just how many individuals don’t do that. Having goals in mind will greatly increase your possibilities of success.
The RE Expo is a venue so that you can apply your craft just as you do in your normal business setting. If you might have goals or quotas you might have to fulfill in your small business, it should not be any different on the Expo.
Break down your goals into event duration goal goals (2 days for the RE Expo), day by day goal goals, and hourly goal goals. For instance, your event duration goal goal could also be obtaining 300 leads. Take this 300 and divide it by the variety of days within the event. In this instance we’ll use 2, which is the variety of days the Real Estate Wealth Expo runs. You now have 150 leads every day. Now break down the 150 by the variety of hours the event runs for in the future (often 8 – 10 hours).
Your final tally is roughly 15-19 leads per hour. Thus, in an effort to meet your goal event goal of 300 leads, you have to be signing up about 15 to 19 leads per hour. That is pretty conservative whenever you take the quantity of those that actually go to the Real Estate Expo — 46,000 in 2005 for LA alone. Do that and you will outperform your competition by leaps and bounds.
Get creative to draw leads. Get creative to maintain y-o-u on their minds. You do not have to follow the group. Everyone gives away free pens with their company’s name and logo.
Give away free mouse pads as an alternative — along with your company name, logo and call number on them in fact! Have a raffle drawing. Say the primary 100 people to enroll will probably be entered in a drawing to win a FREE ipod or something. You will be amazed how a bit creativity can go a great distance.
Bring as Many People as You Have to Help You
You will get rather more achieved if you might have the correct amount of individuals with you on the Expo. How many individuals you wish relies on the dimensions of your booth and what you are attempting to perform on the Expo.
Do not forget that you might have to eat and take restroom breaks. In the event you’re a smoker, you’ll likely desire a stogie break too. Along with this, you might have to prospect, answer questions, give demos, take contact information, etc.
There isn’t any magic number as to how many individuals chances are you’ll have to help, but in case you take the aforementioned into consideration, you may give you a number that’ll each enable you accomplish your goals and can be easy to administer. As a general rule, err on the side of safety. It is often higher to bring one person too many as opposed to 1 too few.
You are probably going to be in your feet for a greater a part of the day on the Expo. Not to say that chances are you’ll even be moving around quite a bit organising shop and eventually going backwards and forwards between prospects. As you possibly can imagine, that is going to take its toll in your feet and lower back.
That said, wear comfortable, soft rubber-bottom shoes or sneakers. I’d personally lean towards wearing sneakers. If you have to adhere to a dress code and might’t wear sneakers, then consider black tennis shoes. Yes, these are literally sneakers, but they give the impression of being like regular black, rubber-bottom shoes. Black Reeboks could be my selection.
Along with wearing comfortable shoes, you furthermore mght want to decorate comfortably. It is advisable to wear casual slacks, a skirt or Dockers and white shirt. Guys, unless you might have to, don’t wear a tie as you’ll likely wind up loosening it or taking it off anyway. As a general rule, the best way you dress on the Expo should match the industry you are in. So, in case you’re exhibiting at a tech Expo, then dress based on how techies dress.
Do not forget that you may be speaking with many potential clients so you must look skilled. You’re representing your organization or business. Dressing comfortably, yet properly, won’t only give your prospects a great first impression, but will even enable you perform your best.
Save Money! Forget the Padded Carpeting
Want to save lots of some money right off at bat? Then forget the padded carpeting most convention centers offer. In the event you remember to wear comfortable shoes, you then won’t need the carpeting. Nonetheless, in case you forget to wear comfortable shoes, then definitely get the carpeting. Your feet and lower back will thanks. Nonetheless, because you’re smart, I do know you may opt to wear the comfortable shoes.
Meet and Greet People… And Don’t Forget to Smile!
OK, so that you’re standing there at your booth and a possible client (they usually are all potential clients) appears to be walking towards you… What do you do? That is right, smile and say hello! Ask how YOU can assist them, but don’t stop there. Strike up a conversation.
She or he is there for a selected reason. They’re already pre-qualified and are only ripe for the picking. Give them personalized service. Give them a reason to need to do business with you and never anybody else. Do that and you will reap a bountiful reward after they ultimately sign on the underside line and eventually refer all there business associates and friends to YOU. And to think, it began along with your smile.
Work the Floor — Go After Your Market
Now let’s take meeting and greeting to the subsequent level. Because you were smart enough to bring enough people to assist, you possibly can now split your team into two groups; one to work your booth and the opposite to work the ground.
That is right, you are not only going to permit your future clients to return to you, but you are also going place members of your team in strategic areas of the exhibit floor. Your floor team’s mission: to fulfill, greet and interact with potential clients and send them on to your booth. The final result: more leads coming your way.
Bring the Tech Tools Obligatory to Collect Contact Information
It is best to have some variety of information collection and storage system already in place in an effort to collect your prospect’s contact information. This may be so simple as having ready-made forms to your prospects to fill out, using a PDA, or using a database program in your laptop. Each has it’s pros and cons.
Using a PDA is convenient for walking around, but would require you to be a quick one-finger typist. Collecting information in your laptop is quicker, but is not as flexible as a PDA for porting around without having to rest it somewhere (it is a LAPtop, remember?). Offering prepared forms to your prospects to fill out frees you from doing this task, but is susceptible to illegible (and sometimes unintelligible) writing.
The advantage of using a PDA or a laptop to gather information is which you could robotically export it to MS Outlook, LotusNotes and other contact management software systems. Thus, you may save hours of time in data entry work.
Ideally, you’ll be wanting to make use of probably the most efficient method for collecting information. Whatever you choose to do, keep it easy. In the event you cannot resolve, try all three and stick to the one which works best.
Don’t Forget to Eat
You are on the Expo. You are excited. You are fired up. The leads are coming in like a swarm. Your tummy is asking you for food, but you are too psyched up to note. You take a look at your watch and it’s now 3 within the afternoon! No wonder you have probably been feeling cranky for the last hour or two.
Do yourself a favor and eat throughout the Expo. Your body needs fuel in an effort to stay sharp and focused. Being sharp and focused means your prospects recover attention from you. Getting a bit more attention from chances are you’ll be all they should say YES to YOU.
Expos is usually a fun getaway out of your normal on a regular basis office setting. Laugh often. Meet latest people. Network. Benefit from the moment. After the show, enjoy an evening out in town. Doing the aforementioned will make any event a pleasing and memorable experience.
Register Early for the Next Real Estate Wealth Expo
I’m sure you already knew this one.
There you might have it. Applying the following pointers won’t only enable you be more successful, but will even ensure you might have a great time. Use them on the Real Estate Expo and you will be rewarded with more sign-ups and ultimately more sales. — (c) 2006