I had an interesting experience today. I lead a team of talented individuals who manage a sequence of retail shops within the auto industry, and I needed to tackle a compliance issue with considered one of our staffs. The staff doesn’t wear safety shoes at work, which is a serious safety hazard. He claims that he’s more comfortable in flip-flops! This has been happening for a number of months now. Initially I used verbal advice and warnings, which obviously had no impact. So today I needed to resort to a written warning with an ultimatum. This whole incident got me pondering as to why some people take motion and a few don’t. What’s it that I have to do to get this guy to see what I’m seeing? On this case, my staff selected to not wear shoes, even after repeated attempts to correct the situation. That is after I remembered the teachings of Napoleon Hill, which unexpectedly flashed in my mind.

Napoleon Hill said, “No man, other than the insane, takes any type of motion with no motive”. So if we want someone to take a particular motion then it becomes imperative that we offer a sufficient motive. This especially applies in the sphere of sales and the Network Marketing industry. Many networkers struggle to recruit people for this reason very reason. They fail to plant a sufficient motive within the minds of the client, to make sure a sale.

And what are the 9 basic motives?

They’re:

Emotion of Love,

Emotion of Sex,

Desire for Material Gain,

Desire for Self-Preservation,

Desire for freedom of body and mind,

Desire for self-expression and recognition,

Desire for all times after death,

Desire for revenge and

Emotion of Fear.

Among the many 9 motives, the primary 7 are positive and last 2 are negative.

Within the business world, especially in Network Marketing industry, probably the most powerful of motives is the Desire for Material/Financial Gain. In the event you are struggling to recruit people in your organization, then I might suggest you are taking a take a look at your presentation and see whether or not you address this particular motive ‘Desire for Financial Gain’ strongly. If not, then probably that is why you aren’t striking the success note.

There may be wonderful Japanese proverb: ‘While you buy a vase low-cost, search for the flaw; when a person offers favors, search for the motive’. Remember the meaning behind this proverb and you’ll realize that you might want to give attention to the ‘motive’ and never the offer, whether it’s business or life.

God bless.

John Bino

ParentsINCorporated

“Empowering people to extend their value to society”

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