How To Win Friends And Influence People Principles by DALE CARNEGIE
IN A NUTSHELL
FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
PRINCIPLE 1
Don’t criticise, condemn or complain.
PRINCIPLE 2
Give honest and sincere appreciation
PRINCIPLE 3
Arouse in the other person an eager want.
IN A NUTSHELL
SIX WAYS TO MAKE PEOPLE LIKE YOU
PRINCIPLE 1
Become genuinely interested in other people.
PRINCIPLE 2
Smile
PRINCIPLE 3
Remember that a person’s name is to that person the sweetest and most
important sound in any language.
PRINCIPLE 4
Be a good listener.
Encourage others to talk about themselves.
PRINCIPLE 5
Talk in terms of the other person’s interests
PRINCIPLE 6
Make the other person feel important – and do it sincerely
IN A NUTSHELL
WIN PEOPLE TO YOUR WAY OF THINKING
PRINCIPLE 1
The only way to get the best of an argument is to avoid it.
PRINCIPLE 2
Show respect for the other person’s opinions. Never say, ‘You’re wrong.’
PRINCIPLE 3
If you are wrong, admit it quickly and emphatically.
PRINCIPLE 4
Begin in a friendly way.
PRINCIPLE 5
Get the other person saying ‘yes, yes’ immediately.
PRINCIPLE 6
Let the other person do a great deal of the talking.
PRINCIPLE 7
Let the other person feel that the idea is his or hers.
PRINCIPLE 8
Try honestly to see things from the other person’s point of view.
PRINCIPLE 9
Be sympathetic with the other person’s ideas and desires.
PRINCIPLE 10
Appeal to the nobler motives.
PRINCIPLE 11
Dramatise your ideas.
PRINCIPLE 12
Throw down a challenge.
IN A NUTSHELL
BE A LEADER
A leader’s job often includes changing your people’s attitudes and
behaviour. Some suggestions to accomplish this:
PRINCIPLE 1
Begin with praise and honest appreciation.
PRINCIPLE 2
Call attention to people’s mistakes indirectly.
PRINCIPLE 3
Talk about your own mistakes before criticising the other person.
PRINCIPLE 4
Ask questions instead of giving direct orders.
PRINCIPLE 5
Let the other person save face.
PRINCIPLE 6
Praise the slightest improvement and praise every improvement. Be ‘hearty
in your approbation and lavish in your praise.’
PRINCIPLE 7
Give the other person a fine reputation to live up to.
PRINCIPLE 8
Use encouragement. Make the fault seem easy to correct.
PRINCIPLE 9
Make the other person happy about doing the thing you suggest.