Nowadays, nearly all Web marketers who strike out on their online business trip select the online marketing road. In actual fact, you’ll likely find that the ratio of affiliate marketers to product vendors is growing at an alarming rate.

Nearly all ‘older’ marketers – the blokes who’ve been around for a very long time – are those who’ve their very own products. It’s virtually unattainable to seek out any IM newbie along with his own product. This might actually lead to an enormous lack of revenue for beginner IMs, as there are many good reasons to create your individual product as a substitute of promoting another person’s.NOTE: Do not forget that each strategies – online marketing and creating your individual product – are viable ones that may easily be sustainable business models. The model you select will likely be largely depending on our personality and skills.

Easier Done Than Said

If you happen to ask most individuals, they’re prone to straightaway inform you that online marketing is way, much easier than your individual product? Why?

Well, duh, since you haven’t got to create your individual product. Nonetheless, does that mean that it’s really that much easier?

Making a product in a selected area of interest that could possibly be sold at $20 shouldn’t take you greater than every week, putting in just a number of hours a day. It’s something you’ll be able to do in your spare time, and at the tip you’d have a (relatively) implausible product that may generate $20 per sale.

For me, making a 10-20 page eBook in a distinct segment by which I’m knowledgeable (which could sell for a couple of dollars) takes not more than a pair hours, max.

True, one reason is because I’m a prolific author and may knock out 1000-2000 words an hour, but for those who REALLY are an authority in your area of interest, product creation doesn’t take long.

Nonetheless – creating the product is simply one step of the method. You’ve got also got to write down gob-smacking (I take advantage of the word lots, for those who have not noticed yet) content and drive traffic to your product/sales funnel. Nonetheless, that is when the job actually gets easy.

Driving Traffic

Comparatively, driving traffic to an affiliate offer is way, much harder than driving traffic together with your own offer. That is the truth.

If you’re an affiliate marketer, you’ve to begin from scratch – the bottom floor.

You have got to repeatedly update and maintain a blog, do social media marketing, search engine marketing, backlink constructing, guest posting, etc. Briefly, you have set to work long hours generating traffic. No way around it.

With product creation, the one thing you might have to do to realize traffic is create your product, write copy (or hire someone to write down copy), arrange your sales funnel, and e-mail affiliate marketers.


Take into consideration places like ClickBank – a marketplace for affiliate marketers and product vendors to satisfy.

Often, putting your product up on ClickBank without doing any additional marketing will in any case lead to a number of affiliates promoting – particularly if it’s in a distinct segment where only a number of informational products exist.

Nonetheless, if you personally e-mail known affiliate marketers in your area of interest, there’s a fairly good percentage likelihood that they will be greater than willing to take you up in your offer – provided that you simply give high commissions.

Yes, high commissions means less money for you per sale, but cumulatively, you will earn more, since you should have a complete army of affiliates backing up your product.

If you’re a product vendor, mainly all of your job (by way of traffic) is to send out e-mails to people asking them to advertise your product.

Easy – but not at all times easy.


Yep – here’s the biggie. That is the one that almost all people will likely be concerned with right off the bat – which one will make me more cash?

As you’ll be able to probably expect, there is not any real hard-and-fast answer to that query. You may have a product, and you would possibly have the opportunity to get affiliates to advertise your product, but in case your product stinks, no person’s gonna buy it.

Alternatively, you would possibly have a tremendous product, but affiliates may be unwilling to put it on the market because it violates one in all their personal policies.

As an affiliate marketer, you would possibly have the opportunity to drive high-quality, targeted, buying traffic from web sites, but that does not mechanically translate into money – especially if the affiliate product is terrible.

On one other note, you would possibly pick one of the best product, however it’s possible that you simply do not know the right way to drive targeted traffic.

Conversely, you would possibly do all the pieces right as a product vendor or as an affiliate, and still bring home tons of money each day.

Pat Flynn makes upwards of $50K per thirty days as an affiliate.

Marc Milburn makes 7 figures annually as a product vendor.

Each are incredible marketers, each make boatloads of cash, and each have chosen different business models but have managed to attain similar success.

Affiliate Marketer Overview


  • Free control over what products you promote.
  • If one product doesn’t convert well, you’ll be able to at all times select one other.
  • One doesn’t need to undergo the extensive process (cough) of product creation.
  • Customer support is not your headache.
  • Haven’t got to undergo the time (or expense) it requires to have excellent sales copy made.
  • Commissions range from 4% (Amazon – ugh!) to 50%-75% (ClickBank). In some cases, 100% commissions are given out.


  • You will not be in charge of OTOs, upsells, etc.
  • You will not be in charge of the product, period.
  • For certain niches, there could also be an absence of high-conversion products to advertise.
  • You have got to do the ‘conventional’ traffic generation methods, which require time (and in some cases, money).
  • Information products have high refund rates. Even for those who generated a sale, there’s still the chance someone might send it back. Your commission will thus be refunded as well.

Product Vendor Overview


  • You haven’t got to fret an excessive amount of about traffic generation strategies.
  • Once the product, sales funnel, and duplicate is created, the one thing that continues to be is to contact affiliates.
  • It’s easier to construct relationships with customers that would turn out to be potential repeats.
  • YOU are in charge of the complete process when a visitor lands in your sales page.


  • You aren’t getting to maintain all of the sales profits for those who use affiliates.
  • You have got to really create a shocking product.
  • If, at the tip of it, the product doesn’t convert and as a substitute fails miserably, you’d have had nothing to point out for tons of of hours of wasted effort.
  • Customer support – which might at times be a PRO – is your headache.

Your Turn!

What’s your alternative? Are you a die-hard affiliate marketer, or a passionate product vendor? Are you creating wealth with your small business model?

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